Deborah Faith Bugtac
UI/UX Designer
Momentum Movement Academy
Website Redesign Case Study
Improving navigation, booking flow, and content clarity for a multi-program training platform
Role: UX/UI Designer (Group Project)
Team: 5 members
Tools: Figma, ChatGPT, Google Forms, MSoffice
Type: Website Redesign + Usability Study
Contents
Project Overview
Momentum Movement Academy is a multi-activity training facility offering programs such as parkour, ninja warrior training, and chess.
This project focused on evaluating and improving the website’s navigation and booking experience through usability testing and redesign.
The goal was to identify usability issues and create a clearer, more structured interface that helps users find classes and complete bookings more efficiently.
The Problem
The existing platform is visually cluttered and difficult to navigate.
Important content lacks hierarchy, and users are overwhelmed by excessive information and inconsistent layouts.
The website presents a large variety of programs within a single interface, resulting in a cluttered layout and unclear navigation.
Users struggled with:
- "Finding specific classes"
- "Understanding how categories are organized"
- "Locating booking pages"
- "Navigating through multiple disconnected pages"
Important actions like booking were not clearly guided, making the overall experience confusing and inefficient
Hypothesis
We assumed that:
Separating class information and booking would make the process confusing
Lack of clear call-to-action buttons would slow users down
A cluttered navigation menu would make it harder to find classes
Research & Testing
We conducted a moderated usability test with 5 participants using a think-aloud method.
Participants were asked to complete booking tasks such as:
- Booking a class session
- Finding and registering for specific programs
We collected:
- Task completion time
- Observations of user behavior
- Verbal feedback
- Usability ratings (SUS)
Screener Questions
Data from participants
Key Findings
Users were able to complete tasks, but often relied on trial and error.
Key issues observed:
- Confusing and overloaded navigation
- Poor category labeling (e.g., unexpected items under “More”)
- Weak visual hierarchy
- Disconnected booking flow across multiple pages
While the system was functional, the experience caused frustration and slowed user understanding.
Insights
The website’s biggest issue was not functionality, but clarity.
Users could complete tasks, but only after guessing, scanning, and backtracking.
